Imagine you are reading an article about drone strikes in Pakistan, or about some other initiative of the American government against terrorism, and you are deep in thought about those problems. You keep on reading and occasionally you encounter a few buttons, yes buttons and not hyperlinks, that point you to some book about the subject on an online retailer’s website. They don’t appear on the sidebar or in some organized manner. They appear inside the article along with the text. Personally, I’d close that annoying ‘racket’ asap and switch to some other website which provides similar content without bombarding me with ads.
It seems the Washington Post has been experimenting with some similar advertising methodology recently. But if a statement made by a spokeswoman for the Washington Post to DigiDay is to be belived they have been embedding ‘buy-it now’ links in articles for many years.